Holy, B! As she gets ready to launch her world tour tonight
in Belgrade, Serbia,
Beyoncé is burning up in H&M’s summer collection. Blue
Ivy’s hot mama shows off her banging body while modeling colorful bikinis and
beachwear.
She poses on the beach and by the pool in the skin-baring
campaign, which was shot by Inez van Lamsweerde and Vinoodh Matadin in Nassau,
Bahamas. The upcoming commercial was directed by Jonas Åkerlund and features a
new Beyoncé song, “Standing on the Sun.”
As part of her partnership with the clothing retailer, the
pop icon will appear in television and print ads introducing “Beyoncé as Mrs.
Carter in H&M,” promoting the idea that women can be strong, vulnerable,
sensual, maternal, fun, flirtatious. The clothing will be available beginning
May in H&M stores worldwide and online.
Check out more photos from the sizzling shoot below.
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